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Senior Manager Marketing

Company: CenturyLink
Location: Monroe
Posted on: March 20, 2020

Job Description:

About CenturyLink

CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the worlds best networking company by solving customers increased demand for reliable and secure connections. The company also serves as its customers trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.
Job Summary

Primary Focus: Copper Segment Strategy and Execution

CenturyLink is looking for an experienced Marketing/Segment leader to maximize the value of our copper Internet service among residential consumers (both single family and multi-dwelling). The Sr. Mgr. Marketing will be expected to create best-in-class marketing and segmentation plans and see them through to execution. The successful candidate will develop, communicate and deliver against high expectations for measurement of marketing activities - defining success metrics, methods of measurement and reporting processes for their programs.

The role of the Sr. Mgr. Marketing is to develop and execute marketing campaigns and programs in concert with sales channel and operations leadership to ensure programs maximize return on investment. This position will develop, implement and support effective tactics to drive profitable customer sales, while minimizing unprofitable segments. This role must communicate and work effectively with internal and external business partners to meet CenturyLink revenue targets within the copper network footprint.

The candidate will lead a team of direct reports in developing, testing, executing and optimizing breakthrough segmentation strategies and marketing campaigns - including messages and experiences that reach the target audience and ultimately drive preference and purchase. The Sr. Mgr. Marketing will work seamlessly with cross-functional teams to trial campaign tactics, programs, special offers, and enhanced customer journeys to achieve targets.

The candidate will also be responsible for reporting key campaign KPIs to team members overseeing marketing planning and strategy and executive within the Consumer Marketing group organization.Job Description

Primary Responsibilities Include:


  • Own performance of copper high-speed internet new customer acquisition (e.g., penetration increases, value optimization)
  • Identify, manage and optimize opportunities to deliver value through new products and services that leverage the Consumer network
  • Work effectively across the extended team, including network investment team, product management, network/operations, local marketing, business intelligence, legal, marcom and pricing to achieve goals
  • Understand trends, competitive profile and demographics to effectively execute GTM programs that achieve penetration gain targets
  • Ensure marketing materials (proactive and reactive), tactic mix and contact strategy support defined strategies and align to identified target opportunities and segments
  • Manage marketing and campaign dashboards and reporting
  • Manage campaign marketing budget
    Qualifications

    Required Qualifications & Skills:

    • 5-7 years of recent experience in product marketing and/or marketing
    • Innovative and strategic thinker who has a strong customer and quality focus
    • Strong leader with ability to create actionable plans and deliver results in a highly matrixed environment
    • Sound ability to lead effective work process development and improvement
    • Excellent oral, written and interpersonal communication skills
    • Solid analytical and quantitative skills, including forecasting and advanced Excel techniques, with the ability to use meaningful data and metrics to support assumptions and evaluated outcomes
    • Bachelors degree in business, marketing or a related field.

      Desired Qualifications:

      • MBA in Marketing or related field
      • Experience with customer decisioning platforms (e.g. Pega)
        Education

        Bachelors or Equivalent
        Alternate Location: US-Colorado-Littleton; US-Louisiana-Monroe; US-Missouri-Kansas City

        Requisition #: 220633

        This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/

        EEO Statement

        We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, protected statuses). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

        Disclaimer

        The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Keywords: CenturyLink, Monroe , Senior Manager Marketing, Advertising , Monroe, Louisiana

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