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Marketing Manager

Company: BAFS
Location: Monroe
Posted on: August 6, 2022

Job Description:

About the Role The BAFS' Marketing Manager is responsible for multi-channel marketing campaign development and management across digital and offline for all segments. This position includes participation and leadership in the creation and execution of core marketing tactics such as direct mail, email, display, search, social, and video, etc. The Marketing Manager should have a strong understanding of campaign management, including go-to-market planning, testing, and performance-based optimizations. This company leader will coordinate communication efforts with Product Management, Client Experience, and others to ensure ubiquitous messaging and technical release coordination. This is an exciting opportunity for the right individual to work with multiple disciplines within the commercial lending arena. Your Responsibilities

  • Work with leadership in the development of the larger marketing strategy and plan which can include customer acquisition and retention marketing campaigns, production planning, and deployment strategy across channels and tactics.
  • Company lead with respect to the execution and success of the marketing plan.
  • Monitor and measure the effectiveness of the marketing plan to drive awareness, engagement, and sales.
  • Analyze market and competitive data to identify target segmentations and define brand/product positioning.
  • Partner with cross-functional teams to develop sophisticated segmented and geo-based marketing approaches to win market share.
  • Collaborate with external marketing relationships and internal creative partners on creative strategy and tactical execution of messaging.
  • Develop and manage to a global marketing budget in pursuit of the larger corporate strategy.
  • Act as company brand champion crafting crisp, succinct, narratives that tell the BAFS' story.
  • Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features.
  • Curious and energized by a deep understanding of the customer "why," their goals and the meaning of success from their point of view.
  • Close coordination with sales teams to ensure sales and sales enablement to confirm our solutions narratives are resonating and delivering the anticipated client engagement.
  • Self-starter who wants to manage priorities, meet deadlines, and has exceptional project management skills.
  • Creative thinker who maintains an understanding of "why" the market functions the way it does but is not bound by the constraints of that "why." Desired Qualifications
    • Bachelor's degree in Marketing, Business, Psychology or discipline preferred.
    • 5+ years of Product Marketing and/or Marcomm experience or subsequent business and industry experience.
    • Experience in delivering a new product to market.
    • Experience in compiling and analyzing customer data, marketing, and/or digital advertising platforms.
    • Willingness to assist teammates, share knowledge and experience with them, and learn from them.
    • Be open to receiving feedback and constructive criticism.
    • Excellent analytical, technical, and problem-solving skills, with strong attention to detail. . Working conditions Normal business office environment. Ability to sit in artificial light for extended periods of time. Physical requirements
      • Operation of a Personal Computer and viewing information on a monitor.
      • Must be able to sit for many hours each day.
      • May be required to stand for extended periods of time.
      • Ability to speak English, express ideas and have difficult conversations in person and over the phone.
      • Ability to listen and comprehend speech.
      • Ability to problem solve, make decisions, interpret data and information, read, write, and organize information in an orderly manner.

Keywords: BAFS, Monroe , Marketing Manager, Executive , Monroe, Louisiana

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